Reader, Black Friday and Cyber Monday are around the corner. Q4 is coming to an end VERY soon. Are you on track to meet your 2024 business goals? You still have time... But it's not time to sell. It's time to get strategic. Don't get me wrong -- selling in your emails is vital to your email marketing success. But sales emails are more effective when you pair the words with strategy. So while you're wrapping up your Black Friday sales sequence or drafting a launch for the beginning of 2025,...

I laughed and took a sip of my margarita. Sitting with old friends in a new restaurant in Miami, ignoring the flood watch alerts from Hurricane Milton, I forgot the mess and invested in the connection. The warmth from my dear friends I hadn't seen in a long time (and the 85-degree weather) felt like a "welcome home" hug as we laughed over margs and tacos. Life is good, I thought. We all crave these moments - connections - that make us feel like we have everything we need. We want friendships...

Reader, What have you been craving? In life, or business? Brene Brown's Atlas of the Heart recently shifted my perspective about what I truly want from my business and what kind of life I want to create. In this book, Brene Brown defines tranquility as the absence of demand. That's exactly what I've been craving. Tranquility. According to the research Brene quoted, so is everybody else. We are inundated with bad news, endless information, and the next big shiny thing that will "help our...

Reader, Do you feel like you make genuine connections online? I've found some amazing people in the online world. People who have become business friends, clients, or supporters. But let's be real... establishing a genuine connection online can be extremely difficult. Just in the past couple of weeks, I've gotten cold pitches that immediately made me realize I did not connect with that person. (One guy even called me "Amy" 🤨) Have you ever felt that way? You've felt that gut feeling that says...

Heeeyyy, Reader! You know what they say... "April showers bring May flowers. May motivation brings summer sales." Alright... I just made that up 🤪 BUT if you are planning to take any amount of time off this summer or have an upcoming fall launch, you need to be planning that sh*t right now. Consider this a loving kick in the booty, because I want you to meet your goals in 2024. And when that comes to your email marketing, I've got you covered! I actually just created this handy lil...

Mental health matters in all stages of our lives. Seeking help is never something to be ashamed of. This Mental Health Awareness month, support Active Minds and their mission to improve mental health for young adults. They have a ton of resources about how you can help others in your life, too. Check 'em out → Reader, your business doesn't run itself. YOU book the calls, call the shots, and make the decisions. ...Then, YOU run your household and errands. YOU take care of the kids and all of...

Hey Reader, Have you ever felt a sense of home? A moment where you feel like you are exactly where you are supposed to be, and time seems frozen? Maybe you feel it when you're with certain people, or in a certain space. Sometimes, a serendipitous sense washes over you all at once, reminding you of what you cherish most. That's how I felt recently. 8 years ago, I had a summer job in Miami working with a youth group. Those 3 months fostered irreplaceable relationships and created another home...

Reader, Do you ever feel like you're not connecting with your ideal audience? … like you're unsure that what you're saying shows your credibility, or makes you appear the way you want to appear? I hear you. We've all been there. But you're overthinking it (I know I usually do). It's hard for us to take a birds-eye view of our messaging; we're too close to it and often don't see our communicative blind spots. So how do I know if what I'm saying is connecting? Tell them why you're here. Being...

Reader, is there a time of year that gives you a renewed sense of self or motivation? For me, that typically happens in April. Once the winter freezes have subsided and I can take my tropical plants to the porch and my seeds to the soil, I feel brand new. This April is especially exciting because my daughter will help me plant herbs and vegetables for the first time (we just bought the seeds this week!). I'm a big believer that there are seasons of business where we need to step back to...