My car was broken into 😫
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I made a mad dash from the front porch to the driver’s side of my car. We were running late for school, but I still wanted to warm the car for a few minutes on this frosty morning. I pressed the key fob. The locks clicked. I opened the driver’s door to find the contents of my console strewn across the driver’s seat and cupholders. I panicked, looking around to see if anyone was there and trying to remember if anything valuable was left in there (there wasn’t, thank goodness). I spent the rest of my morning replaying the moment I locked my car the evening before. Knowing my car was locked made me even more unsettled, as I knew they had still gotten in. I had assured my husband too many times that we didn’t need cameras outside, but this time I was the one scrolling Amazon for three things:
I found one that fit my criteria and it arrived on my porch that same evening. I may not be able to prevent someone from popping the lock on my car, but at least I could capture it on video. I purchased this security camera for one reason: survival. While I wasn’t physically put in harm’s way, my property was still threatened and that was enough to push me to make a sizeable purchase with one click. Your audience should feel the same way about what you offer, Reader. They may not be in a situation that elicits harm, but they have a perceived threat of
And they’re looking at your offers as their life vest; their key to survival. The thing is, Reader, your offers must meet their criteria so they know you’ll get the job done and remove the anxiety of the perceived threat. But your copy has to show that. 💻 Your website should clearly communicate how you can solve their problem. How are you going to help them bury this threat, once and for all? They should know exactly how you can do that for them from when they land on your website until they click the “book a call” button. 📩 Your emails should give them personalized tidbits and further details about how you can help their business survive. That’s what they’re looking for. But lackluster copy won’t do that for you. Unclear, redundant copy will have people clicking away from your page and onto someone else’s… even worse, it’ll have them clicking someone else’s “book a call” button. I want you to comb through your website. On each page, ask yourself if your copy is clear or confusing. If it’s confusing, cut out. If it’s long-winded and getting away from the main point (survival), trim it down. And if you need help clarifying your messaging, go ahead and fill out this form. Together, we’ll make your message crystal clear. 💖 |