Wow, WEAK

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Reader, stop using weak call-to-actions in your copy.

Call-to-actions should be all over your website.

You should have 1-3 in every email you send.

You need one at the end of every single one of your social posts.

Using weak CTAs is a waste of your time. Strong CTAs can actually drive sales, calls, sign-ups, or donations. Subpar CTAs may not be your fault. Maybe you don't consider yourself a writer, or you're just saying what everyone else does (reminder: that doesn't help you stand out). The good news is, you have the power to transform your copy. Take general CTAs and turn them into strong, action-inducing phrases instead. Consider these adjustments:

The weak CTAs listed above require your reader to do more work. They don't have the time or energy to work more -- they want you to solve their problems before they even tell you what their problems are.

Strong CTAs get the wheels turning about what success can look like for them when they partner with you. Specific CTAs drive home the picture you should be painting them, and how your offers can help them achieve their goals. Remember to always be clear and specific. When you're confusing or too general, you won't entice your ideal client to click that button.

Double-check your CTAs and make sure they're specific and clear. Here's to strong CTAs and more clients! 🥂

If you'd rather have a pro take a crack at your CTAs (... and your emails, and your landing pages, and all the copy-related things you don't have time for), click reply to this email and let me know what kind of copy you need!