It's not time to sell π
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Reader, β Black Friday and Cyber Monday are around the corner. Q4 is coming to an end VERY soon. Are you on track to meet your 2024 business goals? You still have time... But it's not time to sell. It's time to get strategic. Don't get me wrong -- selling in your emails is vital to your email marketing success. But sales emails are more effective when you pair the words with strategy. So while you're wrapping up your Black Friday sales sequence or drafting a launch for the beginning of 2025, let's make sure you've got some strategy behind your copy! Here's what I recommend: Email 1 β Validate their experience. Let them know you know what they need. Email 2 β Show them how your offer will bring them a sense of peace -- what can they expect when they work with you? Email 3 β Invitation for connection. Relate to your audience with a relevant story about what they desire or what problems they need to solve. Position your offer as their answer. Email 4 β Paint a vision. Highlight how their business would be better because they chose to work with you. β Use this strategy in your next (or new!) sales email sequence and see how it works for you! Wishing you nothing but peace and prosperity for the rest of 2024, friend. β |